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Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.
Gillette Fusion 5+1 Social Concept
Gillette became involved in a "blade war" with their competitors. The products were competing for who had the most blades.Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.
Posted by A-Team on 10 October 2010 at 01:42 AM
